Breguet
Strategic Concepts & Mechanics
Primary Evidence
"The Jura Valley is in southwestern Switzerland, adjacent to France’s Provence region. Its narrow, elongated shape spans only a few kilometers in width and over ten kilometers in length, featuring a snowy mountain lake and cottages on the slopes throughout. To the eye, it appears like a completely inconspicuous Swiss village. In the early 17th century, clockmakers from cities like Zurich sought refuge here, turning this backwater into Europe’s most famous gathering place for watchmakers, forming a “lineage.” Over 90% of young people born in the Jura Valley attend watchmaking schools. The watch industry there has more than 40 types of jobs, gradually forming a manufacturing ecosystem. Today’s world-class luxury watch brands, such as Audemars Piguet, Blancpain, Breguet, and Vacheron Constantin, all have factories there, with more than half of famous watch movements produced in this region."
"From the first cannon shots, Michelin offers its assistance. On August 6, the two brothers offer one million francs “to honor at the end of the war the services rendered to the country by the heroism and skill of military aviators” (the committee responsible for awarding it will be dissolved in 1917). On August 20, they write to the Minister of War to “offer France one hundred Breguet bomber aircraft frames that they will manufacture,” with the State providing the engines, and furthermore, they commit to building at cost all aircraft that could be produced in their factories for the needs of national defense."