C&A

"Stefan Persson takes a different role during the establishment. While Erling Persson is on site once a month, Stefan Persson visits Germany at most once a quarter, when the German manager Edgar Rosenberg has interesting new store locations to show in the major cities. At this time, Stefan Persson focuses on finding the best store locations and then he puts all his energy into negotiating with property owners who are not familiar with H&M before. They have big dragons to fight, Dutch C&A and department stores like Karlstadt and Kaufhof. When the CEO of H&M himself comes down to negotiate a new store, it gives a completely different weight. Erling Persson makes his spontaneous visits, and combines them with sauna bathing. Stefan Persson always has an agenda."

""The goal of the German-American billionaire is to preserve, revive, and rejuvenate the ‘cult brand’ Karstadt." The department store chain should focus on the segments fashion ("Fashion"), home accessories ("Living"), sports, and personal accessories as well as jewelry and cosmetics ("Personality") in the future. The restructuring experts have identified clear weaknesses here compared to relevant competitors such as Douglas, Peek & Cloppenburg, C&A, H&M, or Zara."