Cadbury

"We lived just around the corner from a sweet shop and I’d been using my ill-gotten gains to buy chocolate, with Cadbury’s fruit and nut being my particular favourite. One day, though, I’d taken a much bigger ‘loan’ than usual from Dad’s wardrobe bank and promptly done my part to boost Cadbury’s shareholder value. The ‘old lady’ who owned the shop, who at the time was probably all of forty years old, quickly smelled a rat. She said nothing to me, but the next time I was in her shop in the company of my father she staggered me by blurting out, ‘Now I don’t want to get him into any trouble, Mr Branson, but I don’t know where young Richard’s getting all his money from. He’s becoming quite my best customer – so I do hope he isn’t stealing it.’ I remember her words like it were yesterday and thinking, ‘Did she really have to put that zinger on the end?’ But then, just as I was thinking, ‘Oops, I’m really in for it now!’ my dad staggered me by putting his nose right up to hers, looking her straight in the eyes and loudly declaring, ‘Madam, how dare you accuse my son of stealing?’ I was even more surprised when, after we’d marched out of the shop, he never said another word about it."

"George Cadbury, the third-generation owner of the Cadbury chocolate empire, reacted to the unbearable conditions. He was a Quaker, a Christian pacifist, and wanted to be seen as a good employer. He started his own factories where he had control over the working environment. Additionally, he purchased the Daily News newspaper, where he campaigned against, among other things, the Boer War in South Africa – and against sweatshops."