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Campbell

Strategic Concepts & Mechanics

Identity & CultureOut-Behave to Outperform
Operating PrincipleReflection Cycles Beat Relentless Execution
Implementation TacticBig Rocks Fill the Jar First
Decision FrameworkPulsing Captures Culture in Real Time
Structural VulnerabilityZombie OKRs Die Without Weekly Check-ins
Implementation TacticSubjective Self-Assessment Rescues Raw Scores
Implementation TacticThe OKR Shepherd Forces the Flock
Strategic ManeuverTwo Baskets: Committed vs. Moonshot
Mental ModelAll Green Means You Failed
Relationship LeverageSacred One-on-Ones as Culture Infrastructure
Implementation TacticSell Your Reds, Don't Hide Them
Capital StrategyInternal Turnover Beats External Attrition
Mental Model10x Reframes the Problem, 10% Optimizes It
Risk DoctrineManager-to-Leader Transition Blindspot
Strategic ManeuverDivorce Compensation from Goal Scores
Structural VulnerabilityStretch Snaps If Imposed from Above
Strategic ManeuverWatch Time Not Views: Pick the True Currency
Mental ModelLateral Linking Beats Cascading Down
Competitive AdvantageTransparency as Peer Accountability Engine
Mental ModelCFRs Are the Sinews, OKRs Are the Bones
Strategic PatternStretch OKRs Trigger Infrastructure Resets
Risk DoctrineNo Cross-Pledging of Crown Jewels
Signature MoveDeals Hated, Strategy Loved
Signature MoveNever Run Out of Cheque-Writing Time
Relationship LeverageShare the Pie to Keep the Table
Strategic PatternEcho Bay Model Then Surpass It
Signature MoveKlosters Mountain as Strategic War Room
Identity & CultureRefugee Hunger as Permanent Engine
Cornerstone MoveWritten Memo Then Unanimous Sign-Off
Identity & CultureReturn to Canada Only With Success
Cornerstone MoveBuy Producing Assets at Cycle Bottom, Never Explore
Signature MoveTrust Mining Operators Then Stay Away
Operating PrincipleFocus as Compensation for Ordinary Talent
Cornerstone MoveBorrow Against the Asset to Buy the Asset
Decision FrameworkGeopolitical Disruption as Buy Signal
Strategic PatternScarcity Premium as Entry Signal
Signature MoveControl Without Majority Ownership
Cornerstone MoveSlip In While Giants Fight
Competitive AdvantageBoom-Sensing Before the Crowd
Signature MoveRelated-Party Deals as Control Ratchet
Decision FrameworkUnsentimental Exit Discipline
Signature MoveHire the Best Then Stay Out of the Way
Capital StrategyCorporate Structure as Weapon
Signature MovePrivate Until Capital Forces Public
Signature MoveArt Buying While Empires Burn
Strategic PatternCrash as Shopping Spree
Identity & CultureLoyalty Through Generosity Not Hierarchy
Cornerstone MoveDebt Down, Equity Up, Control Tighter

Primary Evidence

"Ken Auletta wrote in The New Yorker, “In the world capital of engineering, where per-capita income can seem inversely related to social skills, Campbell was the man who taught founders to look up from their computer screens. . . . His obituary was not featured on the front of most newspapers, or at the top of most technology news sites, but it should have been.”"

Source:Measure What Matters

"Renabie required about $15 million for the rehabilitation of its mine and ore-processing equipment. How did Barrick and Campbell raise that kind of money? It was Ned Goodman, one of Canada’s leading financiers, who had the answer. “Ned Goodman is as bright as anybody at devising things,” says Birchall. “He invented a gold royalty interest scheme which we then publicly offered. By a miracle we sold it, and raised the $15 million. It was the Barrick—Cullaton Gold ‘Trust. When that was done we had $15 million and a half-interest in a gold mine that was going to be rehabilitated.”"

Source:The Golden Phoenix : A Biography of Peter Munk

"Deveson was to chair a board meeting on 30 March in Perth. He decided not to call a crisis meeting before then and did not brief other directors in detail, which made some unhappy when the story broke. They started blaming Deveson as well as Campbell. Stokes can recall being in his office with Peter Gammell when the rate-card story broke in March 1995. He and Gammell looked at each other and Stokes said something like: ‘I think we just got the chance to take over Seven.’ Stokes tends to sum up complex matters with a pithy line. ‘When a company is at war with its two major shareholders there’s always an opportunity for a man of peace,’ he deadpans, then chuckles."

Source:Kerry Stokes

"COWLEY STRUCK THREE hours before the deadline for tenders from Optus and Foxtel. Instead of submitting a Foxtel bid, he sent a hostile note some Seven directors saw as threatening. The directors called in a Queen’s Counsel to advise them on whether it was legally prudent to defy it. Meanwhile, the Optus offer arrived — and greatly impressed the Seven directors. But their silk warned that if they rebuffed the offer, Optus might sue. However, if they took the offer, News might sue. Campbell urged the board to go with Optus and the board voted to take his advice. Two people were deeply unhappy. One was Dulcie Boling, prevented from voting because she represented News; the other was Stokes. Boling got mad and Stokes got even. He calmly threatened to sue the directors individually over the Optus decision — which, he argued, should have gone to shareholders. Not all company directors are automatically indemnified against actions by major shareholders and so the threat worried the board. Threatening directors and running press campaigns had been standard procedure in the 1980s, especially in Perth, but most of the Seven directors had not encountered these tactics before."

Source:Kerry Stokes

Appears In Volumes