Carlyle
Strategic Concepts & Mechanics
Primary Evidence
"But EQT’s best deal so far, one of the best ever made in Europe according to Conni Jonsson, was German Tognum. It yielded a profit equivalent to more than forty times the invested capital. Tognum built diesel engines, but the previous owner, Daimler-Chrysler, had let the subsidiary idle for a while. EQT made sure to use the expertise available in Tognum to broaden sales. They invested in a new generation of engines, targeted new markets, for example engines for large boats and ships, and thus increased both profit and sales. So how did EQT, a rather young and unknown company, manage to get to the negotiating table? The seller, the newly merged automotive group Daimler-Chrysler, mainly wanted to avoid the business ending up with their worst competitor, the truck manufacturer MAN. The bidder Carlyle was not a suitable buyer either, since Tognum had business with Cuba, a red flag for American companies. Instead, it became the little EQT. But they weren’t completely unknown, after all, Investor was a major shareholder in Daimler’s competitor Scania. It became an important deal not only because it was profitable, but because it marked an entry into the German market. Now, people there knew who the EQT people were when they called and wanted to do business."
"But EQT’s best deal so far, one of the best ever made in Europe according to Conni Jonsson, was German Tognum. It yielded a profit equivalent to more than forty times the invested capital. Tognum built diesel engines, but the previous owner, Daimler-Chrysler, had let the subsidiary idle for a while. EQT made sure to use the expertise available in Tognum to broaden sales. They invested in a new generation of engines, targeted new markets, for example engines for large boats and ships, and thus increased both profit and sales. So how did EQT, a rather young and unknown company, manage to get to the negotiating table? The seller, the newly merged automotive group Daimler-Chrysler, mainly wanted to avoid the business ending up with their worst competitor, the truck manufacturer MAN. The bidder Carlyle was not a suitable buyer either, since Tognum had business with Cuba, a red flag for American companies. Instead, it became the little EQT. But they weren’t completely unknown, after all, Investor was a major shareholder in Daimler’s competitor Scania. It became an important deal not only because it was profitable, but because it marked an entry into the German market. Now, people there knew who the EQT people were when they called and wanted to do business."
"The moral history, heavily tinted with gossip, can also be found on the private homepage of Fred Sands, one of the biggest real estate tycoons in California. He sits on the board of MOCA, with an annual fee of 750,000 dollars or 1,275,000 dollars if one pays for two years in advance. Nicolas Berggruen has known Fred Sands since he was 22 years old. In Philadelphia, he began his professional career in 1982 at Bass Enterprises. His father got him the job, to whom the three Texas oil brothers Lee, Ed, and Sid Bass introduced themselves as clients at the Carlyle in New York. They also bought. However, they were less interested in whether it was a Klee or a Chagall; for them, the exchange value was decisive, that is, whether the investment would be lucrative for the future. During the sales conversation, it is said that Berggruen senior casually mentioned that he not only had Picasso, Cézanne, Braque, Kandinsky in stock but also a son named Nicolas. In this way, he advertised Nicolas Berggruen, who had just completed his studies in New York. The Bass brothers took the newcomer under their wing. Thus, Heinz Berggruen paved the way for his junior's life. At least that's what the legend says."
"The award for Merger & Acquisition of the Year 2011 went to the real estate investment company Maritz, Wolff & Co. A Jewish company, which among other things handled the sale of some Rosewood Hotels. This included Carlyle, which was sold to New World China Land Ltd. for 800 million dollars."