Chester Cadieux

"For John Patterson, the vision was more than providing the best cash register; it was keeping employees from stealing from their employers. For Simon Marks, it was to bring high-quality clothing and other merchandise to the masses. For Sol Price, it was to sell the best products at the lowest price. For Les Schwab, it was to give the customer the best service and to provide opportunities for employees to succeed. For Herb Kelleher, it was to bring flying to the masses, with the cheapest fares and best customer service. For Chester Cadieux, it was to provide customers with the greatest convenience. For Ken Iverson, it was to become the most efficient and cheapest steel operator. In every case, all employees knew their company’s mission and embraced it fully."

"John H. Patterson —National Cash Register Simon Marks —Marks & Spencer Sol Price —FedMart & Price Club Les Schwab —Les Schwab Tire Centers Herb Kelleher —Southwest Airlines Chester Cadieux —QuikTrip F. Kenneth Iverson—Nucor 3G partners —Garantia, Lojas Americanas, and Anheuser-Busch InBev"

"Intelligent Fanatic CEO Characteristics CEO Industry Experience Long-Term View Superpower of Incentives Ownership Mind-Set Productive Paranoia Experimentation Decentralized John H. Patterson None ✔ High High High ✔ Yes Simon Marks Minimal ✔ Medium High High ✔ Yes Sol Price None ✔ Medium High High ✔ Yes Les Schwab None ✔ High High High ✔ Yes Herb Kelleher None ✔ High High High ✔ Yes Chester Cadieux None ✔ High High High ✔ Yes Ken Iverson None ✔ High High High ✔ Yes 3G partners None ✔ High High High ✔"

"Chet Cadieux, son of Chester Cadieux, made it clear that “most everything we spend money on in any given day is important ten, fifteen, twenty years from now.”"