Covadonga O'Shea
Strategic Concepts & Mechanics
Primary Evidence
"In the blink of an eye, through the gaps of a traditional fashion system that moves billions of euros or dollars in the major capitals of the western world, another way of conceiving clothing has slipped in, much more in tune with the times. Thanks to the aforementioned just in time formula, this universal and commendable aspiration in women to be attractive has been democratized and made accessible in price to a large majority of people."
""We have the formula and it must be applied," he likes to repeat."
"Another key topic: offering up-to-date clothing. A stylist on the team explained that the brand's greatest success was being able to quickly detect and interpret fashion trends and customer tastes."
"Fashion, increasingly, is not just what we put on, following the latest trends, but everything that surrounds us with a point of innovation and avant-garde."