DESCO

"DESCO’s business bore no resemblance to that of the future Amazon, and yet DESCO gave Bezos the model for Amazon in four vital ways: •  The template for a firm with incredibly high standards and brilliant people. •  More specifically, the early discovery of the internet and its amazing growth potential. •  Even more specifically, the vision for Amazon originated at DESCO. •  Yet more precisely, the ideal first product for Amazon was identified at DESCO."

"Consider, for example, the following types of potentially transforming experiences: •  Educational – go to the best college(s) for what you want to learn and do. •  Self-defined unique expertise – become the expert in a narrow subject which you define. •  Live in a different country and culture. •  Work as an apprentice for an expert in your target field. •  Finagle a job in an exceptional, innovative company, which: ■  knows something unique – such as BCG for Bill Bain, BCG and Bain & Company for me, or DESCO for Bezos ■  operates in a different market from any other firm, defined by customers, products, price, or technology (or permutations of these differences) ■  is growing very fast – 30 per cent at least, ideally doubling or better each year ■  comprises ‘A’ people – curious, demanding, and innovating. •  Start a company, club or network like this."