DN Group
Strategic Concepts & Mechanics
Primary Evidence
"In an interview in Damernas Värld in 1972—on the somewhat silly theme of a Young Lion Taking the CEO Position in the DN Group—I was asked, "What are your ambitions? Are you seeking power or money?" I replied, "I've opted out of money. I've decided not to become immensely rich." The question about power was left to its silent fate. It was an honest answer and at the same time a light-hearted attempt to accommodate the journalist. But the result has surpassed both ambition and expectation: I have become very rich. That was not quite what I had in mind. As for power, I can say that I have pursued it as a tool in situations where I've been responsible for owning and leading companies to value creation for their stakeholders. Power in itself does not interest me."