Entity Dossier
entity

DreamWorks

Strategic Concepts & Mechanics

Operating PrincipleDenial as Quality Control
Identity & CulturePrincipal or Employee, No Middle Ground
Signature MoveInstinct Over Data as Decision Doctrine
Cornerstone MoveOne Dumb Step Then Course-Correct at Speed
Operating PrincipleCreative Conflict as Decision Engine
Decision FrameworkSerendipity as Career Navigation System
Cornerstone MoveControl Hardwired or Walk Away
Signature MoveHire Sparky Blank Slates Over Credentialed Veterans
Competitive AdvantageContrarian Counterprogramming as Market Entry
Strategic PatternScreens as Interactive Commerce Surfaces
Cornerstone MoveSeize Mismanaged Clay and Sculpt It
Capital StrategyCash the Lucky Check Immediately
Signature MoveMaterial First, Never the Package
Identity & CultureFearlessness Borrowed from Greater Terror
Operating PrincipleDrill to Molecular Understanding Before Acting
Signature MoveSpin Out What You Build, Never Hoard Scale
Signature MoveTorture the Process Until Truth Rings

Primary Evidence

"Jeffrey was like a hummingbird. Compact and wiry with the work intensity of a beaver on speed, he started as my assistant, hired because I thought he was sparky and enthusiastic. He was the super-assistant of all time—he furnished our house in the Dominican Republic in three days, he got me diamonds for Diane’s birthday, he ran New Year’s Eve parties for me—whatever he did, he did with gale-force intensity. He was also irritating in his zealotry to run interference for someone who liked interfering—me. I had to get him out of my office just to keep peace with all the executives who resented his ambition, so I put him in the marketing department, hoping it would round off his roughest edges. Soon we moved him out to the studio in L.A. to get some production experience, which he sure did, eventually running Disney’s movie operation, founding DreamWorks, and becoming the most ferocious political fundraiser of the age."

Source:Who Knew

Appears In Volumes