Entity Dossier
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Einstein

Strategic Concepts & Mechanics

Signature MoveOblique Messaging for Direct Truths
Cornerstone MoveFlip the Frame Before Solving the Problem
Signature MoveClever and Lazy Beats Clever and Busy
Competitive AdvantageBrands as Non-Shitness Guarantees
Operating PrincipleSerendipity as Engineerable Asset
Signature MoveKill Anxiety Before Building Preference
Signature MoveSatisficing Over Maximising as Default Lens
Strategic PatternSocial Embarrassment as Purchase Governor
Cornerstone MoveFind the Missing Third That Logic Won't Tell You
Signature MoveTransaction Cost as Hidden Competitor
Competitive AdvantageOverheard Signal Beats Direct Message
Decision FrameworkPath Dependency Precedes Brand Choice
Cornerstone MoveSteal From Adjacent Fields, Not Your Own
Risk DoctrineNaked Greed Destroys Brand Value
Strategic PatternSmall Can Charges More Than Big Can
Identity & CultureIdeals Outlive Strategies
Operating PrincipleSelf-Manufactured Belief Compounds Over Time
Implementation TacticOlympian Expectations Escalate or Die
Competitive AdvantageThe Proprietary Segment of One
Implementation TacticThe Reality Distortion Field as Leadership Tool
Strategic ManeuverRide the Pool Vehicle, Then Build Your Own
Mental ModelPositioning Beats Performance Every Time
Strategic ManeuverNarrow the Niche Until You're the Only One
Mental ModelAnti-Fragile Spirit: Setbacks as Discovery Mechanism
Mental ModelOne Breakthrough Achievement, Not a Portfolio
Strategic ManeuverThe Personal Vehicle as Force Multiplier
Mental ModelBe Profitably Different, Not Just Different
Strategic ManeuverGet Transformed on Someone Else's Dime
Strategic PatternBain's Exclusivity-Intimacy Flywheel
Decision FrameworkGap in the Market Plus Market in the Gap
Relationship LeverageMentors by Adoption, Not Permission
Strategic ManeuverDesire Deeply, Wait, Pounce
Identity & CultureSerious Intent as Daily Obsession
Operating PrinciplePersonality Reinvention Through Displacement
Mental ModelIntuition as Articulated Hidden Knowledge
Capital StrategyExpected Value Betting at Long Odds

Primary Evidence

"Einstein posted a sign in his office at Princeton which read, “Not everything that counts can be counted, and not everything that can be counted counts.”"

Source:Rory Sutherland

"‘You’re a very clever boy, Einstein. An extremely clever boy. But you have one great fault – you’ll never let yourself be told anything.’"

Source:Unreasonable Success and How to Achieve It

"He thinks there are a few people who are special – people like Einstein and Gandhi and the gurus he met in India – and he’s one of them … Once he even hinted to me that he was enlightened."

Source:Unreasonable Success and How to Achieve It

"Einstein, Leonardo, Keynes, Dylan. The first couple are perhaps more likeable than the last two, but they all have this in common – the highest possible regard for what they could beget, and a sense of greatness. They were iconoclasts; bold and self-possessed; expecting and requiring nothing from themselves except that what was beyond the reach of ordinary mortals. They expected to produce work of the highest originality and importance. It’s hard to imagine how anyone can be great without having similar reach and vision. In our own league, whether the premier division or something worthwhile but less grand, great expectations are still the midwife of great creation."

Source:Unreasonable Success and How to Achieve It

"Like Bruce Henderson when he had discovered the Experience Curve, like Jeff Bezos when he and David Shaw worked out the blueprint for Amazon (and before Bezos left Shaw to start the new venture), like Bill Bain before he deserted Bruce Henderson to found Bain & Company, Einstein had been transformed. Like them all, he knew that he was privy to insights nobody else had, and that he would change the world. Similar transforming certainty affected three other people we have already met in these pages – Steve Jobs, Paul of Tarsus, and Viktor Frankl."

Source:Unreasonable Success and How to Achieve It

"Einstein proceeded by deep thinking from first principles – he proceeded from irrefutable axioms and observations proven beyond doubt, building on each one to move towards a new hypothesis about the nature of the universe. Einstein’s breakthrough was his theory of relativity, altering forever the face of the Earth."

Source:Unreasonable Success and How to Achieve It

"While still a teenager, Einstein appears to have had two extraordinarily fertile expectations. We have touched on one of them earlier – that nature exhibits hidden harmonies which speak the language of mathematics and are precise, invariable and perfect; and secondly, that he had been put on the planet to lift the cloak of underlying reality. At a time of emotional stress when he was eighteen, Einstein found solace in his quest: ‘Strenuous intellectual work and looking at God’s nature are the reconciling, fortifying yet relentlessly strict angels that shall guide me through all of life’s troubles.’"

Source:Unreasonable Success and How to Achieve It

"For reasons that are still a bit mysterious today, Columbia signed Dylan before he had any significant following, and that contract drew attention to him. Before long, however, it was the inherent authority of his music and lyrics which gave Dylan his success. In this he was like the thinkers. He was like Frankl, Leonardo, Einstein and Keynes – their personal vehicles were their dramatic insights, expressed in unforgettable images and words."

Source:Unreasonable Success and How to Achieve It

Appears In Volumes