Elle

"The thesis of the left-wing alter-globalist magazine is relatively simple: when the leader of the Italian right is openly the owner of newspapers and television channels, the leader of the UMP exercises indirect, and therefore necessarily more "insidious," control of information through his friends who are media tycoon shareholders. But the underlying tactic of power would be the same. Politis lists: "Martin Bouygues (with TF1), the Dassault family (with Le Figaro, Valeurs actuelles...), Bernard Arnault (Les Echos, Investir, Radio Classique), the one who presents him as his 'brother': Arnaud Lagardère (Europe 1, Paris-Match, Le Journal du dimanche, Elle...), or even the Chirac sympathizer François Pinault (Le Point), Jean-Claude Dassier (who became president of Olympique de Marseille after having led the LCI newsroom)...." Forming an impressive network of influence."

"Then burning what he loved the day before, the shadow, the secrecy, Boussac fully commits to advertising. It makes all its products known under the brands “Loveline” (stabilized poplin), “Lava-clor” (luxury gingham and zephyrs), “Tissgar” (handkerchiefs), “Roma-nex” (upholstery fabrics), “Noveltex” (shirts), “Blizzand” (raincoats). According to the manager Robert Leduc, advertising costs several billion old francs per year. At that time, Boussac was the biggest advertiser in France, taking 130 pages of “placards” in the magazine Elle throughout the year, and up to sixteen pages in an issue of Jardin des Modes. The budget of Rhône-Poulenc in comparison was a quarter of that of Boussac. The king of cotton becomes intoxicated with the guarantee and works with his laboratories and factories so that all his fabrics deserve to bear the label. Only the personal approval of the boss gives these their mark of nobility."

"Françoise Giroud wrote: “Unknown on February 12, Christian Dior, on February 13, was famous worldwide.” The magazine Elle adds: from America, the corolla dress returns with a name that would make the new designer’s fortune, the “new look.” A bomb just exploded on Avenue Montaigne. Immediately, a wave of madness and enthusiasm stirs a crowd not only of journalists and buyers but also of curious onlookers from everywhere who need to be seated even on the steps and kept from clinging to the balconies."