Eskilstuna

"The election was the rescue. When the election was concluded in September, Sven Wedén lost all interest in the consumers’ right to decide for themselves what type of milk should be on their kitchen tables. The demand for a consumer survey in Eskilstuna fizzled out."

"From 1934, the company began to make a profit. One of the major advances was when the company managed to get several bakeries to switch to packing their bread using the so-called Pertinex method, which was developed by Åkerlund & Rausing. The method, which involved wrapping the breads in waxed paper at the bakeries, made them more durable and thus easier to transport to the stores. The company also got the textile industry to switch to delivering their garments in decorated cardboard boxes. Another important advance was when the newly hired salesman, Erik Torudd, succeeded in 1935 in getting the cutlery company Gustav Eriksson’s Nysilverfabrik in Eskilstuna to switch to packaging their goods in specially made packages. The deal with Gustav Eriksson’s became a major breakthrough in the entire city: eventually, almost all Eskilstuna companies switched to packaging their goods with the help of Åkerlund & Rausing."