Fratelli Prada

"Moreover, after the first order in 1918, Prada can boast of having entered among the official suppliers to the royal household. The year after the opening on Via Manzoni also comes the consecration from the Savoias: the King of Italy formally grants, as read in the parchment signed January 25, 1922, the possibility of using the royal emblem in the logo, along with the wording "Patent of the Royal House". It is an important recognition that changes the history of the Group and is also reported in the columns of Corriere della Sera: "His Majesty the King has granted the patent of the Royal House to the Fratelli Prada company of Milan, with a store on Via Manzoni 19. This is a new title of honor for the Prada brothers, who have distinguished themselves in their trade of luggage and luxury goods in a special way, bringing their company to the height of the leading Italian houses of the kind.""

""Everything moves, everything runs, everything spins quickly. A figure is never stable before us, but appears and disappears incessantly," reads the Futurism Manifesto that captures the spirit of the times, the Zeitgeist in which two brothers, Mario and Martino, open a shop destined to make history: Fratelli Prada."