FT

"There were calls from journalists, TV stations, job-hunters and headhunters, as well as companies locking to sell us their services. In the confusion, as newspapers raced to write matching stories, inevitably the story got a bit garbled. One of the wire services, took the FT’s $125 million estimate of boo’s valuation and substituted a pound sign for the dollar sign. It then translated £125 million back into dollars. Suddenly, we were worth $200 million. Not bad for a day’s work, I thought."

"So his idea was that one complete interview with the FT would save us from having to make any further comment. All the other newspapers could then quote from the FT. But there was a catch. I would have to do the interview before the board meeting at the end of the day or risk missing the deadline for the next day’s issue. If boo was somehow pulled back from the brink of collapse, the FT would have to pull their story."