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General De Gaulle

Strategic Concepts & Mechanics

Cornerstone MoveEight Days to 850 Seats at Expo 67
Cornerstone MoveFree Delivery When Everyone Charged for Taxis
Strategic PatternRide the Living Room Revolution
Competitive AdvantageQuiet Revolution Tailwind
Operating PrincipleTrain From Dishwasher to Rotisseur
Signature MoveWorkers Smuggled In Chicken Ovens
Identity & CultureAthlete's Composure Under Commercial Fire
Signature MoveA Busy Kitchen Doesn't Move — Dishes Do
Signature MovePermanent Renovation as Operating State
Competitive AdvantageMother-of-the-Family as Brand Anchor
Signature MoveBosses on the Spit, Never in the Office
Cornerstone MoveSauce in a Packet: Recipe as Retail Product
Signature MoveEmployee Ideas Built Into the Equipment
Cornerstone MoveTV Ads for a 78-Seat Chicken Shop
Capital StrategyLandlord as Silent Banker

Primary Evidence

"Early in the morning, the pies and coleslaw arrive by truck, directly from the Pont-Viau kitchens where an army of kitchen hands has been working all night at a hellish pace. Everything is stacked on shelves that line the walls from floor to ceiling. By evening, it’s all gone. And it all has to be done again… André Verreault, 16 years old, spends his summer of 1967, and his nights, making heaps of coleslaw with three colleagues specially assigned to the task. Beside them, an army of pastry chefs produces thousands of apple pies and sugar pies. Amazed, the young man and his colleagues discover another way of doing restaurant business: fast food. Thousands of hot meals are served every day between 11 a.m. and 11 p.m. But it was with General De Gaulle’s visit to Expo, on July 25, 1967, that the true kickoff occurred. On Labor Day, St-Hubert Bar-B-Q will break all sales records: in one day, 910 chicken spits are served. At five chickens per spit, that makes 18,000 meals… In the process, another restaurant is opened on the La Ronde site, which Jean-Pierre will manage. It will meet with the same success. In a single day, an average of 4,000 chocolate mokas, 4,000 vanilla mokas, 5,600 slices of apple pie, and 4,000 whole chickens are served there."

Source:St Hubert: 50 Years of Great Success

Appears In Volumes