Entity Dossier
entity

George Lucas

Strategic Concepts & Mechanics

Operating PrincipleDenial as Quality Control
Identity & CulturePrincipal or Employee, No Middle Ground
Signature MoveInstinct Over Data as Decision Doctrine
Cornerstone MoveOne Dumb Step Then Course-Correct at Speed
Operating PrincipleCreative Conflict as Decision Engine
Decision FrameworkSerendipity as Career Navigation System
Cornerstone MoveControl Hardwired or Walk Away
Signature MoveHire Sparky Blank Slates Over Credentialed Veterans
Competitive AdvantageContrarian Counterprogramming as Market Entry
Strategic PatternScreens as Interactive Commerce Surfaces
Cornerstone MoveSeize Mismanaged Clay and Sculpt It
Capital StrategyCash the Lucky Check Immediately
Signature MoveMaterial First, Never the Package
Identity & CultureFearlessness Borrowed from Greater Terror
Operating PrincipleDrill to Molecular Understanding Before Acting
Signature MoveSpin Out What You Build, Never Hoard Scale
Signature MoveTorture the Process Until Truth Rings

Primary Evidence

"Michael and I negotiated with each other tortuously on every detail before we engaged with Lucas’s representatives. Michael was right to win the risk argument and take on the movie, but I did make certain that if it was successful, we wouldn’t be in the position of Fox, which had only a one-picture license from *Star Wars.* I insisted we had the right to make sequels on the same terms as the original, given that the terms on the original were so much higher than anyone else had ever received. I wanted to retch once, and then not have to regurgitate in a new negotiation if the film was a success. And I wanted it in the clearest, most unambiguous language that all the parties agreed to and understood; there would be no new negotiating if George Lucas wanted to do a sequel. After the squabbling, all was settled and off they went to make the movie, and miracle of miracles, they made it on budget and on schedule."

Source:Who Knew

"Two years later, they were ready to make the sequel. And, despite all my contractual reassurances and guarantees, I was told that George wanted to change the terms. He wanted more. I was enraged. We had made such a big deal out of *never* having to be put in this position, and yet that was exactly what was happening. I couldn’t believe it, and thought, *Well, maybe this is just the lawyers out on their own for more money.* I called George and said, “Can this be happening?” He responded with cold clarity: “It just isn’t really worth it for me to spend time on this for the current deal.” “This deal, the most generous in history, isn’t worth it?” I asked. He repeated, “No, not really.” I said, “But you made a legal and moral commitment to honor these sequel terms. Here you are, someone who doesn’t live in Hollywood because you loudly decry the amoral atmosphere of the company town, and then you blithely renege on an agreement made in good faith.” He replied, “Yeah, well, it’s just not worth it for me unless I get more money.” I wrote him a very long letter laying out all the arguments and ending with a plea for him to honor his agreement, but I never received a reply. And of course we renegotiated and made the sequel. The only scene in *Raiders* I never watched—I closed my eyes tight—was the snake scene. I have a deep aversion to snakes and cannot watch one, much less hundreds. But that experience with George tested my aversion to cynicism. I hadn’t expected to find that the Hollywood-bashing, take-the-high-ground George Lucas was actually a sanctimonious, though supremely talented… hypocrite."

Source:Who Knew

Appears In Volumes