Giorgio Bocca

Strategic Concepts & Mechanics

Signature MoveMrs. Valeria Is the Real CEO

Identity & CultureSixteen Commandments for Human Leadership

Operating PrincipleRetire Into the Laboratory Never the Boardroom

Competitive AdvantageDis Lu a Niun — Stealth as Strategy

Cornerstone MoveScarcity Into Sweet: Substitute Until You Win

Competitive AdvantageRaw Material Obsession to the Altitude

Signature MoveFamily Treasury, Never the Stock Exchange

Risk DoctrineSow Wisely, Accept Magpie Losses

Signature MoveIncognito in the Supermarket Aisle

Cornerstone MoveDiscover the Latent Desire, Then Invent the Category

Strategic PatternChildren's Hearts Win Mothers' Wallets

Cornerstone MoveBuild the Machine Nobody Can Copy

Identity & CultureMissionary Over Mercenary Entrepreneur

Signature MoveNo Party Without Ferrero

Operating PrincipleDeseasonalize the Product Calendar

Signature MoveSeventy Tastings Before Daylight

Cornerstone MoveClose Every Circle Until Control Is Complete

Competitive AdvantageFashion Signature as Margin Multiplier

Signature MovePaternalistic Covenant With the Valley

Strategic PatternSubcontractor Apprenticeship as Espionage

Strategic PatternLow Cost Many Models Flood Strategy

Identity & CultureOrphan Hunger as Permanent Engine

Cornerstone MoveBuy the Myth Then Rebuild It From the Product Up

Risk DoctrineCash Fortress Before the Storm Hits

Identity & CultureSilicon Valley Peers Not Italian Peers

Operating PrincipleBring Production Home When Quality Fails

Signature MoveEvery Euro Saved Is an Extra Euro in Profit

Risk DoctrineOwnership Separated From Management

Competitive AdvantageClosed Valley as Loyalty Fortress

Signature MoveMove Before Being Overwhelmed

Cornerstone MoveHostile Raid to Swallow the Whole Animal

Capital StrategyWall Street Listing as Credibility Weapon

Signature MovePocket Recorder on the Nightstand

Signature MoveFactory Floor at Five AM, Never the Office

Primary Evidence

""A land with a known heart and an uncertain periphery," according to Giorgio Bocca, another true Piedmontese. "From Pliny, who writes of it and its capital Alba as a 'fertile land and a distinguished city, among those that make the region between the Apennines and the Po splendid' to Saint Bernard who tells the bishop of Milan about this 'country of Paradise', to the Corsican Napoleon, rhetorical as much as greedy, who first joyously announces 'Alba is ours, we are here in the best and most fertile country in the world' and then immediately drains the municipal coffers and empties the pockets of the landowners." He then concludes: "Surely, to the starving and ragged sans-culottes who followed Bonaparte through the poor lands of Millesimo and Cairo Montenotte, Alba and the Langhe must have seemed like the promised land, just as they did to us partisans of the mountain when we came down in '45. A happy place, fertile, distinguished but, I repeat, within what borders? One of the mysteries of the Langhe, one of its charms, is precisely this indefinability.""

Source:Michele Ferrero

""The Italian has discovered the usefulness of the superfluous," writes Giorgio Bocca in Repubblica in 1987. "Mass snobbery creates new needs, new consumptions which the reporter would call superfluous but which marketing experts call emerging or proliferating.""

Source:Leonardo Del Vecchio

Appears In Volumes

Michele Ferrero Leonardo Del Vecchio