Goldoni

"Every expansion "will be the last, I swear. Never again..." and after a few months, it's back to square one, Goldoni recounts in his book. The reason is simple. The demand for Luxottica frames is growing at whirlwind rates, more than 20% each year."

"Children from that period "remember the 50 lire a week they received in elementary school and the seaside in a colony," few luxuries and frills, much substance. "No kisses, no cuddles. Frankly, we were afraid of him," says Marisa to Goldoni."

"Del Vecchio manually carves the aluminum seals with pointers and chisels, he says. His wife helps him by coloring the frames one by one. The children stick tape on the parts where the color should remain natural. After all, it is the only chance they have to see their dad. He lives at the company or with clients, and he always has little time for them. His daughter Marisa reminds Goldoni of a Monopoly game the boss played with his kids. "Of course, he won hands down and explained to us why: when you have land, you should not immediately build small houses; first, you need to be very careful with the capital you have and not jump headlong into investments.""