Google Cloud
Strategic Concepts & Mechanics
Primary Evidence
"In 2011, Eric stepped down as Google CEO. In the ensuing reorganization, Jonathan’s job as head of products was eliminated. He was considering a few options, including running the Enterprise business (now Google Cloud, a multibillion-dollar division), but decided to decline them all. He felt hurt by the reorg and considered these other jobs a demotion. Bill was so disappointed; Jonathan was putting his bruised ego ahead of what was best for the Google team (and, in fact, himself). He was making a “mistake born of ego and emotion,” and Bill thought Jonathan maybe should consider removing his head from his ass. Bill suggested that Jonathan take more time to consider his decision, and he continued to meet with him on a regular basis. With Bill’s help, Jonathan later found his way back into the Google fold by taking on…"