Greenpeace

"Like his father, Azcárraga devoted many of his resources, both personal and professional, to the poor. Publicly, he believed that his television channels served the humble classes by giving them free entertainment. Privately, in one of the lesser-known aspects of his life, he made secret donations—from his own pocket and not from Televisa—to numerous charitable projects. These included shelters for street children and people with disabilities, as well as schools in Chiapas. He also contributed to the environmental advocacy group Greenpeace and funded trips for nuns to Rome. Very few knew about these donations, since he usually sent them anonymously, asking his trusted secretaries or some executives to handle the transfer of the funds. He did not like to be thanked, and even less when the gratitude was emotional, because it totally disconcerted him."

""The classic fishermen fished near where they lived and passed the profession on to the next generations. They depended on the fish resources not being exterminated. The trawlers can just move on," warns the Greenpeace campaign leader. "Think about the whaling. The whale was never threatened with the traditional methods of capture. But then came the whaling factories. And then the whale was exterminated in a few years.""

"It began off Newfoundland. There, local fishermen had harvested cod from the Canadian Grand Banks for nearly 500 years. Then came the large trawlers and they fished so efficiently that the fish disappeared. In 1992, the unthinkable happened: Fishing was closed. Nearly 40,000 workers lost their jobs. This is what can happen when capital forces are unleashed, warns Greenpeace."

"In Norway, Greenpeace is a ridiculed and derided organization. In the USA, they have powerful allies and good connections in Congress in Washington DC. The fight against Kjell Inge Røkke is political. Greenpeace intends to throw a spanner in the works and prevent Røkke's goal of conquering ever-new fish resources. The main battle will be over so-called individual transferable quotas (ITQ). The authorities want to end the dangerous and resource-wasting derby fishing by instead distributing the quotas to the companies in advance so that they can fish calmly and have longer seasons. American Seafoods wants such quotas. The quotas are like securities with the right to a certain amount of pollock. They can be bought and sold."

"It started tough, but ended pitifully for the environmentalists. First, their boats got stuck in the oil booms, then they couldn't secure the banner. "I was almost tempted to help them," Røkke taunted Greenpeace on television after the hapless action. From the deck of the "American Monarch," a unique banner was raised: "Greenpeace lies for money". But eventually, Greenpeace managed to display their message. Their banner was a malicious pun on American Seafoods' company slogan that they are the pride of the ocean; "Pride of the Seas": "American Monster – plunderer of the seas," was the environmentalists' verdict."

"This fishing machine is something Kjell Inge Røkke wants to implement in fishing in the southern Pacific Ocean off Chile. But the "American Monarch" is a symbol of everything Greenpeace dislikes. Therefore, the organization fights against the boat tooth and nail."