Guerra
Strategic Concepts & Mechanics
Primary Evidence
"Del Vecchio shares his anxieties and concerns with Francesco, who, as a supplier, sees from the inside how the company is evolving under Guerra."
"During Guerra's tenure at the top, Luxottica's share price went from 13 to 40 euros per share, more than tripling its value in ten years. Market capitalization has gone from about 6 billion euros to almost 20."
"Guerra leads the company and Leonardo focuses on securing the group. He wants to be sure that no potential feud among his heirs could compromise the future and control of the company he created fifty years ago on the banks of the Cordevole."
"In recent years, Guerra has negotiated a potential merger with the French group Essilor, a world leader in lenses, without ever being able to complete the deal."
"Guerra implements strategies that allow the company to avoid being overwhelmed by the tsunami caused by the credit crunch and the collapse in consumer spending. As he explains in several interventions, a company can die overnight because of its balance sheet, and not because of its income statement. What does that mean? Save the cash, make sure to have full bank accounts when the storm hits. He manages to do so and to bring the group from solid leader to the celebration of its fiftieth anniversary, in 2011."