Entity Dossier
entity

Gunnar Brime

Strategic Concepts & Mechanics

Cornerstone MoveSell Abroad Before Selling at Home
Capital StrategySupplier Credit as Venture Capital
Signature MoveCopy the Machine Then Outrun the Patent
Competitive AdvantageFraud-Proof Packaging as Market Maker
Strategic PatternDeveloping World as First-Best Customer
Signature MovePatriarch Approves Accounts Until Death
Cornerstone MoveKill the Cash Cow to Feed the Tiger
Cornerstone MoveRent the Razor, Sell the Paper
Competitive AdvantageTwenty-Year Technical Lead as Moat
Signature MoveSecrecy So Total Hotel Staff Cannot Clean
Signature MoveOpen Door Cancels Any Meeting for a New Idea
Signature MoveOffshore Commission Architecture as Dynasty Shield
Cornerstone MoveBuy the Entire Milk Chain from Udder to Shelf
Decision FrameworkNon-Family Crisis Manager as Dynasty Insurance
Competitive AdvantageService Guarantee as Lock-In Mechanism
Identity & CultureDynasty Tax Drives Every Structural Decision
Operating PrincipleDisciplined Imagination Over Pure Invention

Primary Evidence

"While Ruben showed great satisfaction in finally having removed Holger from the circle of owners, he was also relieved that he wanted to stay on the board. He knew Holger’s good name meant a lot for the opportunities to take up new loans at Tetra Pak. He therefore quickly wrote to Marcus Wallenberg to inform him about the stock takeover, but also to emphasize that Holger would remain on the board. “A limited cooperation will therefore continue, which I am pleased to see,” he wrote in the letter. With the purchase of Holger’s shares, only one step remained for Ruben before the plan for a family-run empire, with his sons as the sole owners, could be realized: he had to remove the remaining six small owners. Therefore, he soon made deals with Torsten Jeppsson and Erik Wallenberg. They sold their shares at nine times par. Harry Järund, Gunnar Brime, and Erik Torudd, however, resisted the Rausing buyout proposals. None of them wanted to sell at the price Ruben had proposed. Erik Torudd did not want to sell at all. Not at any price."

Source:Tetra

"“If I think about what they have meant to us - Erik Wallenberg, through his Tetra invention, Gunnar Brime through 27 years of activity in ÅR, Torsten Jeppsson through his devoted, tremendously hard work over many years, Harry Järund through his inventing activities, Stig Sunner through his scientific advising, Erik Torudd for his commitment to Tetra Pak from the very first minute, Göte Engfors through his 20-year, significantly underpaid directorship in our various companies, and Carl Borgström’s exceptionally important advising for our operations - then the price you mention, as far as I can judge, is really not reasonable,” he continued. But Holger never had the chance to carry out his plan to help the remaining small shareholders."

Source:Tetra

Appears In Volumes