Hallie
Strategic Concepts & Mechanics
Primary Evidence
"There are going to be all kinds of nice shops, a grocery store, a gym, and they’re going to have four or five other great restaurants there.” With that, Hallie burst into tears. “I never want you to have a restaurant where people are going there for some other reason than to go to your restaurant. People go to your restaurants because they want to be at your restaurant,” she said."
"I was running around like one of the Three Stooges with less, not more, time for myself and my family, which by now included a one-year-old daughter, Hallie. Audrey, who loved Gramercy Tavern almost from the outset, couldn’t fully understand why I was pulling my hair out. Of course, she had begun to reprioritize her own talents now that she was a mom, and our beautiful new daughter was far more important than my bellyaching about either the new or the old restaurant."