Entity Dossier
entity

Icesave

Strategic Concepts & Mechanics

Operating PrinciplePivot Only With Clean Breaks
Signature MoveGut Instinct As Greenlight
Signature MoveRadical Focus After Overreach
Identity & CultureStakeholder Alignment Through Personal Skin
Cornerstone MoveCopy-Paste Playbook Transplants
Cornerstone MoveLeverage-to-Ownership Flywheel
Decision FrameworkSweaty Palms as Danger Signal
Identity & CultureCompetition as Survival Doctrine
Strategic PatternOpportunity in Macro Disarray
Competitive AdvantageBrand as Rebellion Weapon
Signature MoveStealth Launches And Submarine Strategy
Strategic PatternStealth Before Scale
Signature MovePersonal Guarantees—High-Stakes Commitment
Signature MoveDeal Junkie Portfolio Cycling
Cornerstone MoveCrisis Entry, Post-Collapse Creation
Relationship LeverageTrusted Core Teams Across Borders
Operating PrincipleCuriosity as Growth Compass

Primary Evidence

"After the collapse of Northern Rock in August 2007 and subsequent concerns about other UK-based banks, what I had seen as a secure deposit base and a strength began to weaken. After the collapse of Lehman Brothers a year later, UK investors began a general run on bank deposits which was to pose jurisdictional questions in previously uncharted waters. Icesave became a problem because its UK deposits were held by a UK branch of Landsbanki, rather than by Heritable, which was a British bank wholly owned by Landsbanki. In hindsight, this was a major mistake by the management. I have to admit that, right up to the weekend of the collapse, I was unaware of such technicalities. It only started to dawn on me that this could be a difficulty when I spoke to the prime minister on 2 October. I can see it clearly now. Iceland is not a member of the EU, but an Icelandic bank had opened a branch in the UK, under EU regulation, and accepted deposits. So there was a jurisdictional issue – an issue that came to the fore over the weekend of 4–5 October 2008, as Iceland’s financial crisis unfolded."

Source:Billions to Bust – And Beyond

"At that time, one of the main criteria analysts used when looking at a bank was how much of its asset base was funded by deposits. This became even more important after the collapse of the UK’s Northern Rock in August 2007, so Landsbanki put more emphasis on getting deposits. As Iceland’s population was not big enough to raise the deposits it needed, Icesave increasingly fulfilled this need. At the time this was seen as a highly prudent strategy. A deposits-to-assets ratio of anything above 50 per cent was considered good and Landsbanki’s ratio in 2008 was 60 per cent. This wasn’t a surprise. Landsbanki had deliberately targeted the UK savings market with highly competitive interest rates and £5 billion of deposits flooded in, mostly between January 2007 and October 2008. From a shareholder point of view, I saw this as de-risking the business, using money from small depositors to pay off the international bond markets so that we were less exposed to market volatility."

Source:Billions to Bust – And Beyond

"As for me, I had invested my own capital in Landsbanki and had only myself to blame for my own losses, but being held responsible for the collapse of an entire economy was something I found hard to swallow. It was the worst of times for me – and really quite frightening. Icesave and Landsbanki were toxic, and anyone connected with them, from employees to advisers, was almost a social pariah. I was beset by depression over it all. In the media I was asked if I was going to pick up the bill myself, and it was suggested that it was ‘prudent for me not be out and about in Iceland these days’. I was as afraid and angry as anyone there, but nobody was interested in listening when I came out publicly and said that I was certain that Landsbanki’s estate would totally cover its Icesave exposure and that it would never be a cost to anyone outside. I was desperate to get the position clarified, but the confusion seemed to drag on for ever. To many Icelanders, I was instrumental in bringing about Iceland’s sorry state; I was a troublemaker who had no right to be heard."

Source:Billions to Bust – And Beyond

Appears In Volumes