iMac

Strategic Concepts & Mechanics

Signature MoveThirteen-Hour Meeting as Onboarding Ritual

Relationship LeverageFoxconn's Loss-Leader-to-Lock-In Playbook

Risk DoctrineTacit Knowledge as Accidental Export

Competitive AdvantageApple Squeeze: Invaluable Experience Over Margin

Identity & CultureVerbal Jujitsu Procurement Culture

Signature MoveDesign the Impossible Then Manufacture the Impossible

Signature MoveFifty Business Class Seats Daily to Shenzhen

Operating PrincipleZero Inventory as Theological Doctrine

Strategic PatternUnconstrained Design Not Cost Arbitrage

Cornerstone MoveSecret $275 Billion Kowtow to Keep the Machine Running

Signature MoveSilk Tie Competitions to Train Negotiators

Cornerstone MoveScrew It, iTunes for Windows

Cornerstone MoveBuy the Machines, Own the Factory Floor Without Owning a Factory

Signature MoveDrive Off the Cliff to Prove the Brakes Don't Work

Cornerstone MoveTrain Everyone Then Pit Them Against Each Other

Risk DoctrineRule By Law as Corporate Leash

Decision FrameworkBig Potato Small Potato: Positional Power Over Fairness

Primary Evidence

"He took the issue directly to Danny Coster, the New Zealand–born industrial designer who was leading the iMac project. It was Coster, a surfer, who among other things had come up with the computer’s Bondi Blue color, naming it after a beach in Sydney. “Chris, you’re gonna have to do this,” Coster said. “This is what we want. And we know it can be done.” Novak, humbled, gathered every senior tooling engineer at Apple into a single conference room. He showed them the design and asked for ideas on how to pull it off. “And every one of ’em said: ‘No, can’t do it.’"

Source:Apple in China

"The success of the iMac gave Apple a problem it hadn’t experienced in years: overwhelming demand. It now sought to pay more attention to the efficiency of its production and day-to-day operations. These were the things that Gil Amelio had tried to improve, but he’d had the sequence backward: First Apple needed a hit product; only then could it focus on how to manufacture more efficiently."

Source:Apple in China

Appears In Volumes

Apple in China