Indian Dairy Corporation
Strategic Concepts & Mechanics
Primary Evidence
"But even though Verghese Kurien succeeded in getting useful products, there was still an important component missing in the plan: Tetra Pak’s machines for the aseptic packaging of milk. Without them, he would never manage to transport the milk the long distance from the rural dairies to the urban consumers. Together with Tetra Pak, Kurien planned for the order of 44 machines that would be delivered in three batches during 1970 and 1971. The necessary laminated paper would be supplied from Sweden until the turn of the year 1971/72. Afterwards, a joint venture would be formed between Tetra Pak, the government-run Indian Dairy Corporation (IDC), and the private Indian packaging company Kant & Co. The newly formed company would start local production of the laminated paper. Alfa Laval would also be involved by providing dairy equipment. The entire deal would cost just over 70 million kronor – money that India could not afford to spend. To solve the tricky financing issue, Tetra Pak brought the matter up with Sida. Thanks to Gunnar Sträng personally backing the project, Sida promised to lend the necessary funds."
"But even though Verghese Kurien succeeded in getting useful products, there was still an important component missing in the plan: Tetra Pak’s machines for the aseptic packaging of milk. Without them, he would never manage to transport the milk the long distance from the rural dairies to the urban consumers. Together with Tetra Pak, Kurien planned for the order of 44 machines that would be delivered in three batches during 1970 and 1971. The necessary laminated paper would be supplied from Sweden until the turn of the year 1971/72. Afterwards, a joint venture would be formed between Tetra Pak, the government-run Indian Dairy Corporation (IDC), and the private Indian packaging company Kant & Co. The newly formed company would start local production of the laminated paper. Alfa Laval would also be involved by providing dairy equipment. The entire deal would cost just over 70 million kronor – money that India could not afford to spend. To solve the tricky financing issue, Tetra Pak brought the matter up with Sida. Thanks to Gunnar Sträng personally backing the project, Sida promised to lend the necessary funds."