Järund
Strategic Concepts & Mechanics
Primary Evidence
"When Ruben showed them what he and his energetic employees were working on, all three became enthusiastic and encouraged him to further develop the idea. It became a very important spur for Ruben. He had already been convinced that they were on the right track. But now, when he also received confirmation from people who did not work within the company, he became completely sure of his case. At the same time, he realized, in a moment of humility, that he could not do it without Holger, Torudd, Järund, and Erik Wallenberg. What he himself would take care of was the financing, his strong side. He was aware that he was about to take on a heavy, but completely necessary task. If it were to work, he had to build a tightly-knit team, where all members truly believed in the task. He decided to test the commitment and distribute the responsibilities at the next company dinner."
"The conflict between Gustafson and Järund was a living proof of what can happen when two different cultures must collaborate. Järund, who was primarily a practitioner of the old engineering tribe, had no understanding whatsoever of Åke Gustafson’s theoretical reasoning. On his part, Åke Gustafson believed that one cannot keep trying things randomly without scientific development work. It was simply a total collision between the old and the new engineering cultures."