Joe Segel
Strategic Concepts & Mechanics
Primary Evidence
"QVC under Joe Segel, a seasoned merchant, with backing from Comcast, had outperformed CVN on margins, operational efficiency, and product quality. So, in July 1989, after conversations with Comcast chairman Ralph Roberts, his son Brian, and vice chairman Julian Brodsky, we struck a deal to sell our Cable Value Network to QVC, even though CVN was the much bigger network. Roberts really wanted to retain effective control, and it was clear Joe Segel was his person. I knew we’d make more money as an investor, not an operator. Sometimes it helps to know what you’re good at and what you’re not."
"Joe Segel at QVC"
"The match had been struck! Serendipity über alles! I instantly perked up and stopped him short. “QVC, really?” I said, leaning forward, suddenly completely engaged. “I was just there last month and was amazed and excited by the interactivity of selling on television.” Ralph looked astonished. While he was proud of it, it was a small-time operation and way outside mainstream media. They both were looking at me weirdly, and then at each other. *Why would Barry Diller be interested in a home-shopping company?* Until then I had been utterly passive and now, suddenly, my eyes were lit. “Tell me more about QVC. I want to know everything.” All I’ve ever needed was pure curiosity, and here it was, raging. I was rapt—my divining fork was twitching furiously. QVC was a successful concern, making around $60 million a year. But it was not something the Robertses thought would be their ticket into big-time media. Ralph then mentioned, mostly as an aside, that Joe Segel was soon going to retire, and he planned to sell the 15 percent of the company he owned."