Kahneman

"Kahneman’s paradigm features two distinct systems. System 1 is the purely instinctive pattern recognition mode that is instantly engaged in any situation and arrives at decisions very quickly using rules of thumb. System 2 is the slower, more reflective track that employs more complex analysis. System 2 can override system 1. The problem is that it takes more time and effort to engage system 2, and for that reason, it is underutilized in many of us. According to Kahneman, the key to using system 2 is often a catalyst or trigger, and for the outsider CEOs, these deceptively simple, “one-pager” analyses often served that function. They ensured a focus on empirical data and prevented blind crowd following. As such, they were inoculations against conventional wisdom, and they spread widely throughout the outsider companies."

"have it handy (the availability bias). Kahneman calls this “what you see is all there is”. We ascribe greater weight to more recent facts, more vivid facts or the story that seems most coherent. We tend to accept our first conclusions."

"in our heads, and very often our recollection (what Kahneman calls our remembering selves) is different to what really happened (our experiencing selves). Though illogical, this is not necessarily always a bad thing. To the extent that we can have a good story about ourselves, we can face the world with an optimistic resilience."

"Kahneman, Dan Ariely, Jason Zweig, Joseph LeDoux, and Antonio Damasio. Reading works by these and other experts on behavioral finance and neuroeconomics,"