Entity Dossier
entity

Katsuzuki

Strategic Concepts & Mechanics

Identity & CultureCalifornia Sky Entrepreneurship
Signature MoveNever Judge Wealth by Appearance
Cornerstone MoveUpgrade the Stage, Keep the Craft Pure
Competitive AdvantagePartner Who Covers Your Blind Spot
Signature MoveCounter as Fixed-Point Observatory
Strategic PatternHideout Prestige Over Visible Location
Signature MoveSeating Diplomacy as Silent Service
Cornerstone MoveBootstrap Through Regulars, Not Location
Competitive AdvantageEarly IT Adoption for Analog Business
Signature MoveCelebrity Treated as Regular Customer
Operating PrincipleCombine Experience With Theory
Identity & CulturePaper Napkin Ideas Over Boardrooms
Relationship LeverageKunto: Invisible Influence Over Time
Strategic PatternObsession Follows Admiration

Primary Evidence

"The other person was Mr. Arriaga, a major donor to Stanford. His daughter, Laura, is married to the notable investor Marc Andreessen and also lectured at Stanford. Laura had been a regular customer since Toshiz Sushi-ya, and she had visited Katsuzuki several times with Laurene, Steve Jobs’ wife."

Source:Steve Jobs' Chef (translated)

"After this story became public, several people asked, “Why did Steve approach you?” but of course, we don’t really know. There’s no way to know now. But if I were to speak from imagination, maybe Steve liked Katsushige. Being such a famous person, he might be surrounded by noise wherever he goes, but at Katsushige, he was generally treated like any other customer. He was not a famous executive, but just a customer in the relationship with the store. Perhaps he found this atmosphere comfortable. And another one is probably sushi, which is Steve’s favorite. As sushi became more common and localized, Katsuzuki made an effort not to stray from traditional Japanese sushi. This seemed to match Steve’s preference for Japan, as he said, “Simple is best.” Looking back, I feel that the “selfish desire” to eat delicious sushi nearby was perhaps the catalyst."

Source:Steve Jobs' Chef (translated)

"The Reason for 26 Years From opening “Sushiya” in 1985 to closing “Katsuzuki” in 2011, we ran a Japanese restaurant in Silicon Valley for about a quarter of a century. It might be a cliché, but it was full of ups and downs. At times it was enjoyable, at other times it was hard, but every day we ran with all our might. Through this process, we realized many things and acquired many skills. Finally, I would like to reflect on what we learned."

Source:Steve Jobs' Chef (translated)

Appears In Volumes