Kentucky Fried Chicken

"And as if that were not enough, competition is intensifying. New players in fast food are making an appearance in the market. Nineteen seventy-two marks the strong arrival of the “empire” McDonald’s in Quebec. Six years later, about fifty establishments will be set up there. In 1973, it was ten Mikes Submarines restaurants that made their home in the beautiful province. In the United States, where spending on food away from home exploded between 1960 and 1972, increasing by 103%, the growth of fast food is showing signs of slowing down. Canada and Quebec thus appear as a Klondike for American chains in search of new markets: Pizza Hut, Kentucky Fried Chicken, and Burger King are also preparing to cross the border. Although indirect, this imminent competition threatens to shake the foundations—and the plates!—of St-Hubert Bar-B-Q. It’s fair play, but a counterattack is becoming urgent."

"for Harrison. Bob knew that Carleton County potato farmers were shipping a lot of potatoes to the Birds Eye plant in Maine that processed them into frozen french fries. He felt that there was something promising there, something worth exploring, and he was right. Fast food restaurants with french fries as a central focus were slowly making their pres- ence felt. McDonald’s, Burger King, A&W, Kentucky Fried Chicken all appeared in the mid-1950s in the United States, and the list has kept growing ever since, as did their demands for french fries. Fast food outlets had arrived to stay and they were grabbing a large share of the restaurant food market.25 Bob suggested to Harrison that the time was ripe for a home-grown"