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Keynes

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades
Operating PrincipleSelf-Manufactured Belief Compounds Over Time
Implementation TacticOlympian Expectations Escalate or Die
Competitive AdvantageThe Proprietary Segment of One
Implementation TacticThe Reality Distortion Field as Leadership Tool
Strategic ManeuverRide the Pool Vehicle, Then Build Your Own
Mental ModelPositioning Beats Performance Every Time
Strategic ManeuverNarrow the Niche Until You're the Only One
Mental ModelAnti-Fragile Spirit: Setbacks as Discovery Mechanism
Mental ModelOne Breakthrough Achievement, Not a Portfolio
Strategic ManeuverThe Personal Vehicle as Force Multiplier
Mental ModelBe Profitably Different, Not Just Different
Strategic ManeuverGet Transformed on Someone Else's Dime
Strategic PatternBain's Exclusivity-Intimacy Flywheel
Decision FrameworkGap in the Market Plus Market in the Gap
Relationship LeverageMentors by Adoption, Not Permission
Strategic ManeuverDesire Deeply, Wait, Pounce
Identity & CultureSerious Intent as Daily Obsession
Operating PrinciplePersonality Reinvention Through Displacement
Mental ModelIntuition as Articulated Hidden Knowledge
Capital StrategyExpected Value Betting at Long Odds

Primary Evidence

"In the United States, the drift dates back to the great crisis of 1929, “the first crisis of dirigisme.” To Georges Menant of Paris Match, he explained in 1978 that “Roosevelt decided to innovate by applying to the American economy the famous remedies advocated by Keynes: devaluation, income redistribution, industry control, and multiplication of public investments. This resulted in a spectacular recovery that everyone would applaud without seeing, furthermore, that the unemployment rate remained very high and would remain so."

Source:Michelin: A Century of Secrets

"“And since then, Keynes’s thought has continued to impregnate the entire liberal economy. Whereas in reality, Keynes had rendered the worst of services to America and the world. By artificially creating purchasing power, the link between the act and the consequences has been broken, and we have become accustomed to living in perpetual ‘cavalry.’"

Source:Michelin: A Century of Secrets

"“And since then, Keynes’s thought has continued to impregnate the entire liberal economy. Whereas in reality, Keynes had rendered the worst of services to America and the world. By artificially creating purchasing power, the link between the act and the consequences has been broken, and we have become accustomed to living in perpetual ‘cavalry.’"

Source:Michelin: A Century of Secrets

"Einstein, Leonardo, Keynes, Dylan. The first couple are perhaps more likeable than the last two, but they all have this in common – the highest possible regard for what they could beget, and a sense of greatness. They were iconoclasts; bold and self-possessed; expecting and requiring nothing from themselves except that what was beyond the reach of ordinary mortals. They expected to produce work of the highest originality and importance. It’s hard to imagine how anyone can be great without having similar reach and vision. In our own league, whether the premier division or something worthwhile but less grand, great expectations are still the midwife of great creation."

Source:Unreasonable Success and How to Achieve It

"For reasons that are still a bit mysterious today, Columbia signed Dylan before he had any significant following, and that contract drew attention to him. Before long, however, it was the inherent authority of his music and lyrics which gave Dylan his success. In this he was like the thinkers. He was like Frankl, Leonardo, Einstein and Keynes – their personal vehicles were their dramatic insights, expressed in unforgettable images and words."

Source:Unreasonable Success and How to Achieve It

Appears In Volumes