King George
Strategic Concepts & Mechanics
Primary Evidence
"Armani has remained an independent white fly, along with a few other Italian brands, in a luxury world dominated by global leaders. The French of LVMH and Kering, the Swiss of Richemont have acquired dozens of Italian brands over the years. The fear is that, sooner or later, even Armani may be absorbed into a global group. King George denies it, even though in 2021 he opens up to the possibility of a financial partner."
"There is a happy ending to the divorce between two of the greatest entrepreneurs of our country. "I realized how the high manufacturing quality, the attention to detail, and the combination of technology and craftsmanship ensured by Luxottica, in addition to the market penetration capacity, were unparalleled. This brought back the desire to collaborate, and the renewed successes were confirmation that it was the right choice," Armani says to me. Under the guidance of Andrea Guerra, Luxottica ten years later wins back King George."