Laura
Strategic Concepts & Mechanics
Primary Evidence
"The other person was Mr. Arriaga, a major donor to Stanford. His daughter, Laura, is married to the notable investor Marc Andreessen and also lectured at Stanford. Laura had been a regular customer since Toshiz Sushi-ya, and she had visited Katsuzuki several times with Laurene, Steve Jobs’ wife."
"I called Laura and started with, “I have a favor to ask.” At first, she seemed to think it was financial support and replied, “I can’t provide that kind of support.” When I explained that it was not about money but rather promoting our shop with her and her father’s help, she agreed to cooperate."
"The station was pitched at 18- to 39-year-olds, baby boomers and their children who’d mostly grown up listening to rock music and, since 1959, watching television. Stokes, who turned forty a month after the launch, had just drifted out of the demographic. Bendat was old enough for his children Paul and Laura both to be in the target market. This wasn’t a shopping centre; they had to trust the experts they’d hired to make it work."