Lorenzo

"Prada wants to believe in its own future and is working to transform a company shaped around Miuccia and Bertelli into a group capable of remaining independent with its brands, Church’s and Car Shoe, in addition to Prada and Miu Miu, as well as the Marchesi patisserie. The time I met him, to my question whether he wanted to sell, Bertelli, interviewed for Bloomberg, replied indignantly: "I have never sold anything! I still have the bicycle that my uncle left me." That day, in 2021, demonstrating how much he thought about succession, Bertelli candidly admitted that his eldest son Lorenzo would take over the reins of the Group."

"For a moment she crosses paths with her son Lorenzo, the designated heir from a stock perspective as well. Between them, there is real complicity and affection; they exchange a few comments about the show that just ended, she quickly caresses his face, and then they are lost in the wave of people following Miuccia to get a moment of her attention. The Lady is extremely devoted to her children, she is proud of them, listens to them carefully, wonders what is right for their future, how to act as a grandmother: she recently has a granddaughter by Lorenzo, as she mentioned in her latest interviews. Finally, a woman in the family."