Lozza

"Del Vecchio returns to his Milan for the first time as a full eyewear producer with his brand, with a product to sell to the world. He is no longer a nobody without skills or trade, he has a hundred families depending on his choices, a villa with a swimming pool. But he is also not considered an emerging star of the industry. He is a small fish, looked down upon with sufficiency by the other sharks of the eyewear sea: Safilo, De Rigo, Lozza, Marcolin, and Persol in Italy. Abroad, German and French glasses dominate. The brands are those of Carrera, Silhouettes, Menrad and Melzer, Amy, and Stylo."

"Lozza is a master craftsman, making continuous changes to the machinery that he himself has made to produce glasses thanks to the financing from Frescura, who invests all the profits from his business as a merchant in Padua into production. Another common trait with the future Mr. Luxottica: investing the profits in the company, in technology, machinery, and human capital."