Luigi Francavilla
Strategic Concepts & Mechanics
Primary Evidence
"The most emblematic example is his right-hand man, the iron general who will lead the productive growth of Luxottica for the following decades: Luigi Francavilla."
"If everything inside has remained unchanged, outside the Luxottica world has grown immensely. The house, a symbol of his definitive landing into the big bourgeoisie, is located right at the entrance of the mega-factory in Agordo, what in the company is called "the blue sea," from the color of the paint it was painted, a shade that over the years has become a sort of social color. Little marketing and a lot of substance even in that choice, explains to me the associate Luigi Francavilla, amused. "I liked blue because it was the color of the large factory where I worked in Switzerland before coming here." When the painter arrived, he had a can of paint in that shade. He swiped two brushstrokes. They watched him. Del Vecchio said, "It's fine." No soul searching or team meetings to choose the right shade to represent the values of the group. There was simply the need to paint the first shed."