Lux

"Under Werthén’s vision, operational decision-making was pushed out to local management teams, giving them autonomy, almost to the point of abdication, to run their respective divisions with greater flexibility and speed. The new system was anchored by simple KPIs, focusing on profitability, strong cash generation, and minimal bureaucracy. Werthén believed that simplicity was the key to success, making it a cornerstone of what would come to be known as the “Lux-culture.”"

"Under the umbrella of the holding company, the brands Dywidag, Züblin, and Heilit+Woerner Bau GmbH are maintained alongside the group’s main brand, Strabag – the latter had come to Strabag with Walter Bau. However, the entire company network consists of more than 80 subsidiaries – from A like Abfall Behandlung Recycling GmbH to Z like Züblin Umwelttechnik GmbH. At first glance, this may seem confusing, but in the world of large corporations, it is entirely common for numerous brands to gather under the umbrella of a holding company. For example, the Dutch-British consumer goods corporation Unilever operates with 40 brands: from Axe, Becel, or Coral, via Lätta, Lipton, and Lux, to Thea, Timotei, and Unox. The largest European automotive group, Volkswagen, has ten other brands alongside its main brand VW, from Audi, Bentley, and Bugatti, through Scania, Seat, and Skoda, to Porsche."