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Malcolm Gladwell

Strategic Concepts & Mechanics

Strategic PatternSixty Percent Black Psyche Merchandising
Signature MoveMeltdown Rankings to Override Buyer Cowardice
Cornerstone MoveVertical Calendar to Kill the Middleman
Signature MoveNaked Stunts and Guerrilla Community Pulls
Risk DoctrineFounder's IPO Governance Trap
Identity & CultureVision Alignment or Organizational Drift
Signature MoveNever Discount the Dollar or the Brand
Signature MovePay Factories First, Get Delivery First
Cornerstone MoveSolve the Body Problem Then Own the Category
Operating PrincipleDesigner Over Buyer as Control System
Competitive AdvantageOne Super-Designer Outweighs Twenty
Identity & CultureFunction Is the Fashion
Signature MoveStiritz: Poker-Player Odds on Back-of-Envelope LBOs
Operating PrincipleBlank Calendar as Competitive Edge
Cornerstone MoveOne-Page Analysis Then Pounce
Signature MoveMalone: Scale as Virtuous Cycle, Tax as Obsession
Cornerstone MoveAnarchic Decentralization, Dictatorial Capital Control
Risk DoctrineInstitutional Imperative as CEO Kryptonite
Decision FrameworkHurdle Rate as Supreme Filter
Signature MoveSingleton: Phone Booth Tender at All-Time-Low Multiples
Cornerstone MoveSuction Hose Buybacks at Maximum Pessimism
Cornerstone MoveCash Flow as True North, Not Reported Earnings
Signature MoveAnders: Sell Your Favorite Division Without Blinking
Identity & CultureEngineers Over MBAs at the Helm
Competitive AdvantageConcentrated Bets Over Diversified Dribbles
Signature MoveMurphy: Leave Something on the Table Then Lever Up
Capital StrategyTax Counsel Before Every Transaction
Operating PrinciplePer-Share Value Not Longest Train
Signature MoveBuffett: Float Flywheel from Insurance to Empire
Strategic PatternGreedy When Others Are Fearful
Operating PrincipleSelf-Manufactured Belief Compounds Over Time
Implementation TacticOlympian Expectations Escalate or Die
Competitive AdvantageThe Proprietary Segment of One
Implementation TacticThe Reality Distortion Field as Leadership Tool
Strategic ManeuverRide the Pool Vehicle, Then Build Your Own
Mental ModelPositioning Beats Performance Every Time
Strategic ManeuverNarrow the Niche Until You're the Only One
Mental ModelAnti-Fragile Spirit: Setbacks as Discovery Mechanism
Mental ModelOne Breakthrough Achievement, Not a Portfolio
Strategic ManeuverThe Personal Vehicle as Force Multiplier
Mental ModelBe Profitably Different, Not Just Different
Strategic ManeuverGet Transformed on Someone Else's Dime
Strategic PatternBain's Exclusivity-Intimacy Flywheel
Decision FrameworkGap in the Market Plus Market in the Gap
Relationship LeverageMentors by Adoption, Not Permission
Strategic ManeuverDesire Deeply, Wait, Pounce
Identity & CultureSerious Intent as Daily Obsession
Operating PrinciplePersonality Reinvention Through Displacement
Mental ModelIntuition as Articulated Hidden Knowledge
Capital StrategyExpected Value Betting at Long Odds
Mental ModelCompetition Is for Losers, Monopoly Is the Goal
Mental ModelThe Contrarian Truth Hidden Behind Popular Delusion
Relationship LeveragePayPal Mafia as Culture Proof
Strategic PatternSecrets Hide Where Nobody Looks
Strategic ManeuverNail One Distribution Channel or Die
Identity & CultureFounders as Insider-Outsider Paradox
Capital StrategyEquity as Commitment Filter
Mental ModelPower Law Kills Diversification Logic
Mental ModelDefinite Optimism Beats Indefinite Everything
Decision FrameworkDurability Over Growth Metrics
Mental ModelSales Is Hidden or It Doesn't Work
Mental ModelThe Company as Conspiracy to Change the World
Mental Model10x or Invisible: The Threshold for Switching
Strategic ManeuverStart Tiny, Dominate, Then Expand Concentrically
Risk DoctrineBoard Size as Governance Weapon
Operating PrincipleOn the Bus or Off — No Half-Commitments
Mental ModelSeven Questions Every Business Must Pass
Implementation TacticLow CEO Pay as Alignment Signal
Risk DoctrineFounding Alignment Is Irreversible
Implementation TacticOne Person, One Thing: Role Clarity Kills Politics
Mental ModelComputers Complement Humans, Never Replace Them
Mental ModelLast Mover Wins the Whole Market

Primary Evidence

"What is your essential reading / audio list for 2019? Good to Great, by Jim Collins The 7 Habits of Highly Effective People, by Dr. Stephen R. Covey The Goal, by Eliyahu Goldratt The Psychology of Achievement, by Brian Tracy Catch 22, by Joseph Heller Atlas Shrugged, by Ayn Rand The Tipping Point, by Malcolm Gladwell Shoe Dawg, by Phil Knight The Prince, by Machiavelli Black Box Thinking: The Surprising Truth about Success – And Why Some People Never Learn from Their Mistakes, by Matthew Syed 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works—A True Story, by Dan Harris After On: A Novel of Silicon Valley, by Rob Reid How I Built This, by Guy Raz (NPR podcast series) Middlesex, by Jeffrey Eugenides The Goldfinch, by Donna Tartt The Diamond Cutter: The Buddha on Managing Your Business and Your Life, by Geshe Michael Roach Guns, Germs, and Steel, by Jared Diamond Tinker Tailor Soldier Spy, by John le Carré The Lord of the Rings, by J. R. R. Tolkien The Fountainhead, by Ayn Rand"

Source:Little Black Stretchy Pants

"Further Reading Auletta, Ken. The Highwaymen: Warriors of the Information Super Highway. New York: Harcourt, Brace and Company, 1997. Auletta, Ken. Three Blind Mice: How the TV Networks Lost Their Way. New York: Random House, 1991. Bernstein, Peter L. Against the Gods: The Remarkable Story of Risk. New York: John Wiley and Sons, 1996. Biggs, Barton. Hedge hogging. Hoboken, NJ: John Wiley and Sons, 2006. The Buffett Partnership. Collection of Reports to Investors, 1958–1969. Byrne, John A. The Whiz Kids: The Founding Fathers of American Business and the Legacy They Left Us. New York: Currency/Doubleday, 1993. Conant, Jennet. Tuxedo Park: A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II. New York: Simon & Schuster, 2002. Cunningham, Lawrence. The Essays of Warren Buffett: Lessons for Corporate America. Durham, NC: Carolina Academic Press, 1997. Drucker, Peter F. Adventures of a Bystander. New York: Harper and Row, 1978. Ellis, Charles D., ed. (with James R. Vertin). Classics: An Investor’s Anthology. Homewood, IL: Dow Jones-Irwin, 1989. Gladwell, Malcom. Outliers: The Story of Success. New York: Little, Brown, and Company, 2008. Gleick, James. The Information: A History, a Theory, a Flood. New York: Vintage Books, 2011. Graham, Katharine. Personal History. New York: A.A. Knopf, 1997. Hagstrom, R.G. The Warren Buffett Portfolio. New York: John Wiley and Sons, 1999. Halberstam, David. The Best and the Brightest. New York: Random House, 1972. Kahneman, Daniel. Thinking, Fast and Slow. New York: Farrar, Straus, and Giroux, 2011. Kaufman, Peter D. Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger. Los Angeles: PCA Publications, 2005. Kuhn, Thomas S. The Structure of Scientific Revolutions. Chicago: University of Chicago Press, 1996. Lawrence, Mary Wells. A Big Life (in Advertising). New York: Simon & Schuster, 2002. Lowe, Janet. Damn Right! Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger. New York: John Wiley and Sons, 2000. Lowenstein, Roger. Buffett: The Making of an American Capitalist. New York: Random House, 1995. Mauboussin, Michael. More Than You Know: Finding Financial Wisdom in Unconventional Places. New York: Columbia University Press, 2006. Poundstone, William. Fortune’s Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street. New York: Hill and Wang, 2005. Press, Eyal. Beautiful Souls: Saying No, Breaking Ranks, and Heeding the Voice of Conscience in Dark Times. New York: Farrar, Straus, and Giroux, 2012. Preston, Richard. American Steel. New York: Avon Books, 1992. Pruitt, Bettye H. The Making of Harcourt General: A History of Growth Through Diversification 1922–1992. Boston: Harvard Business School Press, 1994. Roberts, John. The Modern Firm: Organizational Design for Performance and Growth. New York: Oxford University Press, 2004. Robichaux, Mark. Cable Cowboy: John Malone and the Rise of the Modern Cable Business. Hoboken, NJ: John Wiley and Sons, 2002. Skildelsky, Robert. John Maynard Keynes, Volume 2: The Economist as Savior, 1920–1937. New York: Penguin Books, 1995. Swensen, David F. Unconventional Success: A Fundamental Approach to Personal Investment. New York: Free Press, 2005. Tedlow, Richard S. Giants of Enterprise: Seven Business Innovators and the Empires They Built. New York: Harper Business, 2001. Train, John. The Money Masters. New York: Harper and Row, 1980. Index Note: Page numbers followed by f refer to figures; page numbers followed by t refer to tables."

Source:The Outsiders_ Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

"Acquire unique intuition: The unconscious mind The Creative Brain by Nancy C. Andreasen. An accomplished psychiatrist with an interest in literary and scientific geniuses extols the unconscious mind and tells us how to be more creative. Enjoyable and most instructive. Strangers to Ourselves by Timothy D. Wilson. Excellent – perhaps the most useful single book by a neuroscientist on how to use the power of the unconscious mind. Subliminal by Leonard Mlodinow. Witty and wise – what the new unconscious teaches us. Incognito by David Eagleman. Also excellent. The Brain by David Eagleman. A more popular version of the book above, but does not appeal to me quite as much. Gut Feelings by Gerd Gigerenzer. How to make decisions better and more easily. A brilliant celebration of simplicity. The Zurich Axioms by Max Gunther. Splendid section on intuition. The rest of the book is fascinating too. The Luck Factor by Max Gunther, pages 133–155. Some overlap with the book above, but also excellent. The subtitle encapsulates the message – Why some people are luckier than others and how you can become one of them. The Genie Within by Harry W. Carpenter. Not up to date scientifically, but more useful than many of the books by expert neuroscientists. The Power of Your Subconscious Mind by Joseph Murphy. As above – very useful. The New Unconscious edited by Ran R. Hassin, James S. Uleman, and John A. Bargh. A collection of academic papers. In my opinion numbers 11, 12, 17, 18 and 19 are the most interesting and useful. Blink by Malcolm Gladwell. Very good stories and a few excellent points."

Source:Unreasonable Success and How to Achieve It

"Malcolm Gladwell says you can’t understand Bill Gates’s success without understanding his fortunate personal context: he grew up in a good family, went to a private school equipped with a computer lab, and counted Paul Allen as a childhood friend. But perhaps you can’t understand Malcolm Gladwell without understanding his historical context as a Boomer (born in 1963)."

Source:Zero to One

Appears In Volumes