Marc Bohan
Strategic Concepts & Mechanics
Primary Evidence
"or, Yves Saint-Laurent at the beginning in the house, then Frédéric Castet, the creator of the fur collections, and finally Marc Bohan when he became responsible for couture, were in turn asked to design raincoats and especially to attend the presentations of models at the creative workshop on Jules-César Street, sessions that Boussac’s passion for detail made exhausting."
"The industrialist asked Rouët to submit a replacement solution while Yves Saint-Laurent fulfilled his military obligations. Four were proposed. One of them consisted of recalling Marc Bohan, who had been hired for the London boutique in 1958 but was about to join Révillon. Marcel Boussac decided: “Your solutions,” he said to Rouet, “except for one, are external to the house. I prefer a solution that comes from inside, especially if it is temporary. So I choose to entrust the creation to Marc Bohan. Sort it out, Mr. Rouët, arrange this with Révillon!”"