Mario Prada
Strategic Concepts & Mechanics
Primary Evidence
"Two years later, she debuted with her first collection, presented in an elegant building behind the Arch of Peace: an unconventional, original, independent designer, completely foreign to the prevailing aesthetics of those years, a avant-garde woman who had already destabilized the luxury world with a black nylon backpack. Her name is Miuccia Prada, a maternal surname that formally became hers when in the 1980s she was adopted by her aunt Nanda. About a decade earlier, she had found herself, attracted by the love for beauty, taking over the store in the Galleria opened by her grandfather Mario and then passed on to her mother Luisa and aunt."
"Just turn the page and I arrive at the section dedicated to the Prada brothers' firm, and here I read: “A house of long experience and commercial seriousness is that founded by Mario and Martino Prada in 1913 in former Principe Umberto Street, corner of Cavour Square. Keeping up with the modern evolution of the city, within six years the activity organized by the founders created such a volume of business that their name became known to all. Such development required more suitable locations which they first set up on Manzoni Street and then reorganized in 1922 in Galleria Vittorio Emanuele.""