Entity Dossier
entity

Maui

Strategic Concepts & Mechanics

Relationship LeveragePay Consultants to Open Doors
Signature MoveGood Cop While Gibbs Plays Bad Cop
Competitive AdvantageMonopoly Infrastructure as Chokepoint
Capital StrategyHidden Cost of Frivolous Spending
Cornerstone MoveSell Before the Floor, Buy the Next Thing
Signature MoveNever Consider Failure as a Possible Outcome
Risk DoctrineBrierley's Bluff-Bid Brinkmanship Lesson
Cornerstone MovePhone Call to the Top, Then Show Up Anyway
Signature MoveStagger Contracts to Break Supplier Cartels
Cornerstone MoveExclusive Rights as Subscriber Magnet
Signature MoveResign from Everything When Time Becomes the Priority
Signature MoveCut-Throat Competition Even at the Dinner Table
Decision FrameworkRide Winners, Cut Losers at Ten Percent
Identity & CulturePhone Stops Ringing Test of Friendship
Strategic PatternState Broadcaster Arrogance as Opening
Operating PrincipleLucky Timing as Honest Accounting
Capital StrategySubscriber Economics Over Advertising
Risk DoctrineAnimal Intuition to Exit

Primary Evidence

"The trip was going as well as Heatley and Katherine had hoped and there was another new beginning when Katherine learned she was expecting their fourth child. They rented a large home outside London but, wanting to be in Maui for the birth of their new baby, they headed back to the United States. They went first to New York where, on 9 September 2001, the family went to the top of the World Trade Center, celebrating Sophie’s tenth birthday with a spectacular view of Manhattan and beyond. The following day they flew to Maui and on 11 September, like the rest of the world, they sat transfixed and disbelieving in front of their television watching the World Trade Center, on whose viewing platform they had stood just 48 hours earlier, collapse in terrifying explosions of rubble. Their fourth child, Josh, was born in Honolulu six weeks later."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"It was an invitation to Kauri Cliffs that played a role in Heatley receiving a phone call that still makes his skin prickle when he recalls it. But there was no sense that that particular weekend would turn out to be significant in any way. The Robertsons had friends coming from the US and invited the Heatleys to come and stay too, and to play golf. Heatley was partnered with Robertson’s friend, who was older and seemed to struggle with the length of shots required off the back tees. Heatley suggested that his American partner instead play off the middle tees. Heatley thought nothing of making the offer—after all, it was just a pleasant day out. But it appears that his golfing partner was significantly touched by Heatley’s sporting gesture. The pair had already struck up a warm relationship over dinner the previous night. Unbeknownst to Heatley, Robertson’s friend was a member of Augusta. On Maui, Heatley had also become friends with another Augusta member, who had invited Heatley to bring two friends to Georgia to play as the member’s guests. Heatley had never expected a second opportunity to play Augusta, and was again so entranced by the club that this time he took a piece of letterhead and a matchbook home as souvenirs."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

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