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McDonald's USA

Strategic Concepts & Mechanics

Decision FrameworkFind the Business Acupoint
Competitive AdvantageThe X Condition Beyond Price and Quality
Operating PrincipleComputerize Before Competitors Automate
Strategic PatternService Industry as National Destiny
Risk DoctrineContra-Consensus Location Bets
Signature MoveTelevision as Transaction Tool
Cornerstone MoveFuse Sweat Industry With Fast Food
Signature MoveSlightly Ahead Never Radical
Signature MoveOrder for 500 When You Have 200
Cornerstone MoveRide the Demographic Wave Before It Crests
Signature MoveCapture the Newborns' Palates

Primary Evidence

"Currently, a $12,000 computer cash register system is being exported from Japan to the US. It is reported that computer cash register orders from McDonald's USA could bring about 15 billion yen in sales for Matsushita Communications Industry in Japan. Mr. Komagata, the president of Matsushita Communications Industry, who had originally frowned at the investment due to the low quantity of orders and high costs, is now beaming with a stream of ongoing orders from the US, and hurriedly thanks me. At the same time, major Japanese newspapers are competing to report on the news of Matsushita Communications Industry's computer cash register systems being exported to the US, with detailed pictures and articles, effectively giving Matsushita Communications Industry excellent publicity. Previously, I imported American McDonald's burgers into Japan; now, I export Japanese-made machinery products to the US."

Source:I Am the Person Who Makes the Most Money

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