Melzer

"The time has come for Luxottica to take another leap forward. Being a parts supplier is not enough for Del Vecchio; others are reaping the benefits of the quality of his work in their finished products. He is ready to produce glasses, he wants to dance alone. This is his moment of "creative destruction," as the Austrian economist Joseph Schumpeter would define it. Del Vecchio creates that "storm" that allows the industry an evolutionary leap, that process of mutation that revolutionizes the corporate structure from within. He takes no prisoners. He represents the new wave advancing in a rigid sector, breaking patterns and balances. In some way, a natural choice; after years of apprenticeship in the industry, he realized that he could directly produce quality products at a competitive price. He has technical skills honed over the years as a supplier thanks to constant technological innovation, often implemented directly by Del Vecchio himself on the machinery he has available to streamline the production process. An obsession with perfection, convinced of the fact that the only way to grow in a world of giants, from the German company Melzer to the Austrian Carrera, is to offer the best products. It is the first approach to a process of vertical integration that represents for Leonardo a true fixation."

"Del Vecchio returns to his Milan for the first time as a full eyewear producer with his brand, with a product to sell to the world. He is no longer a nobody without skills or trade, he has a hundred families depending on his choices, a villa with a swimming pool. But he is also not considered an emerging star of the industry. He is a small fish, looked down upon with sufficiency by the other sharks of the eyewear sea: Safilo, De Rigo, Lozza, Marcolin, and Persol in Italy. Abroad, German and French glasses dominate. The brands are those of Carrera, Silhouettes, Menrad and Melzer, Amy, and Stylo."