Entity Dossier
Organization
Miami Dolphins
Strategic Concepts & Mechanics
Cornerstone MoveSecret Control Through Intermediary OwnershipSignature MoveNike's Risk Shifted to Retailers via FuturesStrategic PatternSaturation Sponsorship to Annihilate IncumbentsOperating PrincipleTwo-Hundred-MPH DelegationSignature MoveAdolf's Workshop Notebook Until DeathCornerstone MoveBlitzkrieg Brand Launch: Full Vision Before First Meeting EndsStrategic PatternInfiltrate the Federation, Own the SportSignature MoveArmin's Handful of Charismatic StarsCornerstone MoveRelationships as Infrastructure, Not NetworkingSignature MoveRevolving Dinner, Never a Wasted HourCompetitive AdvantageSealed Lab as Competitive MoatRelationship LeverageHospitality as Espionage Infrastructure
Primary Evidence
"Bill Mathis duly brought his new friend along to Beconta, but this athlete would come at a price. Namath’s agent obtained an unprecedented deal worth $25,000 per year, paired with a pay- ment of twenty-five cents for each Namath shoe sold by Puma. “It was most unusual, to say the least,” chuckled Karl Wallach. The deal proved most rewarding for both sides, as Namath en- raptured the football crowds in impeccable white Puma boots. Inspired by the stupendous Jets quarterback, players on many other teams, from the Pittsburgh Steelers to the Miami Dolphins, began to wear the Formstripe. Beconta was selling Namath shoes by the hundreds of thousands."
Source:Sneaker Wars - The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport