Milleri

Strategic Concepts & Mechanics

Cornerstone MoveClose Every Circle Until Control Is Complete

Competitive AdvantageFashion Signature as Margin Multiplier

Signature MovePaternalistic Covenant With the Valley

Strategic PatternSubcontractor Apprenticeship as Espionage

Strategic PatternLow Cost Many Models Flood Strategy

Identity & CultureOrphan Hunger as Permanent Engine

Cornerstone MoveBuy the Myth Then Rebuild It From the Product Up

Risk DoctrineCash Fortress Before the Storm Hits

Identity & CultureSilicon Valley Peers Not Italian Peers

Operating PrincipleBring Production Home When Quality Fails

Signature MoveEvery Euro Saved Is an Extra Euro in Profit

Risk DoctrineOwnership Separated From Management

Competitive AdvantageClosed Valley as Loyalty Fortress

Signature MoveMove Before Being Overwhelmed

Cornerstone MoveHostile Raid to Swallow the Whole Animal

Capital StrategyWall Street Listing as Credibility Weapon

Signature MovePocket Recorder on the Nightstand

Signature MoveFactory Floor at Five AM, Never the Office

Primary Evidence

"The fact is that in the late spring of 2016, the French send an emissary to Milan to have a coffee with Leonardo. The two meet a stone's throw from the fashion district at one of the most elegant hotels in the city, which bears a hope for the future in its name: Palazzo Parigi. The boss doesn't believe in it much, he asks Francesco to take care of it, setting only one condition: he wants to count for his entire share. Instead, Milleri finds the right solution. The evolutionary leap is ready. The big day has arrived. It is a cold January night in 2017. The Financial Times breaks the news just after midnight. "Luxottica and Essilor have reached a 50 billion euro merger deal.""

Source:Leonardo Del Vecchio

"Leonardo, with his 31%, can appoint the person he had in mind all along. Milleri is appointed CEO of EssilorLuxottica, with the vast majority's approval, much to the chagrin of the Paris grumblers. The hostility is overcome, helped also by the decision of the French government to enter the group's capital with a minority stake, through the Caisse des Dépôts et Consignations and Bpifrance."

Source:Leonardo Del Vecchio

"He decides to sign an armistice with the aim of navigating the company through the end of the transition period, the one in which the French and Italian components have equal powers, before sitting down with Milleri to design the group's strategy and take the reins."

Source:Leonardo Del Vecchio

Appears In Volumes

Leonardo Del Vecchio