Miuccia Prada

"How did Miuccia Prada transform her grandfather's shop in downtown Milan into one of the most successful luxury brands in the world, controlling some of the most coveted brands, such as Miu Miu, capable of attracting relentless attentio"

"Two years later, she debuted with her first collection, presented in an elegant building behind the Arch of Peace: an unconventional, original, independent designer, completely foreign to the prevailing aesthetics of those years, a avant-garde woman who had already destabilized the luxury world with a black nylon backpack. Her name is Miuccia Prada, a maternal surname that formally became hers when in the 1980s she was adopted by her aunt Nanda. About a decade earlier, she had found herself, attracted by the love for beauty, taking over the store in the Galleria opened by her grandfather Mario and then passed on to her mother Luisa and aunt."

"⁠Two visionaries find themselves, inevitably, dealing with the most difficult of transitions: taking a company that exploded thanks to the elective affinity of two never-banal minds to compete independently in an increasingly polarized sector around the global luxury giants, while at the same time maintaining their own diversity and originality. Miuccia Prada, the heir to the family brand, and Patrizio Bertelli, her husband.⁠"

""It's about freedom, about representing oneself," Miuccia Prada argues in an interview with Vogue Italia. "We should be able to be who we choose to be, always.""

"My curiosity is driven by the fact that, to tell how Miuccia and Bertelli transformed a shop in the center of Milan into one of the most desired luxury brands globally – with almost fifteen thousand employees, twenty-six factories, and over six hundred stores in seventy countries – one must start from the beginning, from the passion of the founding grandfather, the progenitor of the Prada brand, and from the Milan in which he decided to produce and sell products for the elite, sought-after, precious, unique."