Entity Dossier
entity

Mrs. Boussac

Strategic Concepts & Mechanics

Identity & CultureExperiential Hiring and Nepotism
Operating PrinciplePerfectionist Demand on Human and Machine
Cornerstone MoveAbsorb Distressed Factories After Crisis
Strategic PatternAdvertising Onslaught as Market Bridge
Cornerstone MoveChampion the Visionary Then Step Back
Risk DoctrineSecrecy as Power Shield
Cornerstone MoveEvery Link in One Hand Integration
Signature MoveAbsolute Command With Kitchen Table Data
Competitive AdvantageBrand as Guarantee Slogan
Signature MoveNever Trust Paper, Only Personal Inspection
Signature MoveDetail-Obsessed Leadership Walks
Operating PrincipleCommand Economy Mentality
Relationship LeveragePrestige Through Creative Freedom
Capital StrategyRisk-Taking With Calculated Stockpiles
Signature MovePaternalist Rule as Social Retention Glue
Decision FrameworkConcrete Over Abstract Decision Making

Primary Evidence

"Mrs. Boussac would view the collections but was not genuinely interested in fashion. She ordered evening dresses in shimmering colors, which best complemented her eyes and were apt to evoke the enchantments of the stage and spectacle. However, dressing during the day was of little importance to her. To attend her dance classes at Salle Pleyel, she needed to feel simple and “comfortable” in her work outfit. She always wore the same little suits and beret, along with an eternal raincoat that did not hint that her husband owned the world’s leading fashion house. Moreover, when she asked about the price of the designs, they always seemed too expensive to her! Only in the evening did seduction reclaim its rights; she was fond of sky blue in the house and on herself, wore wonderful pastel muslins, and adorned herself with astonishing jewelry."

Source:Bonjour, Monsieur Boussac

"Boussac recalls: “Everything had been prepared in the utmost secrecy, and the day before the first presentation of the collection, I returned home in the evening to Neuilly and saw in the entrance a bouquet of remarkable composition made of white and black orchids. It had been sent by Christian Dior. I had never seen a bouquet so beautiful. I went up to Mrs. Boussac’s apartment and said to her, ‘Don’t worry about tomorrow, there is not a florist in the world capable of making a bouquet as beautiful as the one I just saw. From now on, I am sure it will be an immense success.’”"

Source:Bonjour, Monsieur Boussac

Appears In Volumes