Nanda
Strategic Concepts & Mechanics
Primary Evidence
"Two years later, she debuted with her first collection, presented in an elegant building behind the Arch of Peace: an unconventional, original, independent designer, completely foreign to the prevailing aesthetics of those years, a avant-garde woman who had already destabilized the luxury world with a black nylon backpack. Her name is Miuccia Prada, a maternal surname that formally became hers when in the 1980s she was adopted by her aunt Nanda. About a decade earlier, she had found herself, attracted by the love for beauty, taking over the store in the Galleria opened by her grandfather Mario and then passed on to her mother Luisa and aunt."
"Upon the founder's death, it was the daughters Luisa, Miuccia's mother, and Nanda, the aunt who would formally adopt the three grandchildren to allow them to pass on the Prada surname, who took over the store. Father Gino was never among those involved in the business."